Most teams treat the About page as a formality — a place for the founding story, a few headshots, and a mission statement no one reads twice. That's a missed opportunity. The About page is one of the highest-intent pages on your site: people land on it precisely when they're deciding whether you, the company, are trustworthy enough to buy from. That is exactly the moment a well-placed testimonial does its most useful work.
But testimonials on an About page behave differently than testimonials on a landing page. On a landing page, social proof answers "does the product work?" On an About page, it answers "are these people credible, and will they be here next year?" Placement has to reflect that shift. Here's where testimonials belong on an About page, and where they quietly undercut you.
Why the About page needs proof at all
Visitors reach your About page with a specific, unspoken worry: Is this a real, competent company, or a thin front end over something flimsy? Your own words can't fully answer that — every company says it's passionate and customer-focused. A customer saying it carries weight your copy never will.
The goal isn't to plaster the page with quotes. It's to place two or three at the moments a reader's skepticism peaks, so a real voice arrives right when they need reassurance. If you're still deciding which quotes to feature, our guide on the B2B testimonial questions that get specific, quotable answers will help you gather ones worth placing.
Slot 1 — Right after the founding story
The founding story is where a reader's guard is highest, because it's pure narrative — your version of events, unverified. A single testimonial immediately after it acts as a witness: "Everything they just told you? Here's a customer confirming the result."
Pick a quote that speaks to outcome or reliability, not features. Something like "They've been a steady partner for three years and never once left us stranded" reinforces the story's claim that you're dependable. Placing it here converts a one-sided narrative into a corroborated one.
Slot 2 — Beside the mission or values statement
Mission statements are the least believed content on any website — everyone claims integrity, quality, and customer obsession. A testimonial placed next to your values turns an assertion into evidence.
If your value is "responsiveness," place a quote that mentions how fast you replied during a crisis. If it's "craft," place one praising the quality of the work. The testimonial should prove the specific value, not float generically nearby. This pairing is the single most persuasive move available on an About page, because it attacks the exact claim readers are most primed to doubt.
Slot 3 — Near the team or leadership section
When you introduce the people behind the company, a testimonial that names a person — "Working with Maria on their team was the best vendor experience we've had" — makes the team feel real and accountable. It signals that these aren't stock photos; they're people customers actually worked with and would recommend.
Keep this quote human and relationship-focused rather than metrics-heavy. The team section is about trust in people, so let the proof match.
Slot 4 — Just above the closing call to action
Most About pages end with a soft CTA: Get in touch, See our work, Start a trial. That's a decision point, and decision points deserve proof. One final, strong testimonial here gives the reader a last push of confidence before they act.
Use your most credible voice for this slot — a recognizable company, a senior title, or a strikingly specific result. It's the same principle that governs where to place testimonials near the call to action: proximity to the decision multiplies impact.
Where testimonials backfire on an About page
- A dense wall of quotes. The About page is a narrative, not a proof gallery. More than three or four testimonials turns it into a testimonials page and drowns the story. If you have many great quotes, send them to a dedicated wall and link to it.
- Generic praise with no name. "Great company!" from "Anonymous" reads as fabricated and damages trust exactly where you're trying to build it. Every About-page quote needs a real name, and ideally a company and photo.
- Product-feature quotes in a company-trust context. A testimonial raving about a specific button belongs on a feature page, not next to your mission. Match the quote's subject to the section's job.
- Outdated testimonials. On a page about who you are now, a five-year-old quote from a customer who churned is a liability. Keep About-page proof current.
A simple placement rule
Ask what worry each section of your About page is meant to calm, then place a testimonial that speaks to that worry. Founding story → does this result hold up? Values → do they actually live this? Team → are these people trustworthy? CTA → should I act now? When the quote answers the section's specific question, it lands. When it's just decoration, it dilutes.
Two or three precisely placed testimonials will do more for your About page than a dozen scattered ones. Choose quotes that corroborate your story, prove your values, and humanize your team — and put them exactly where a reader's doubt is loudest.