You just got a five-star G2 review that says everything you wish your homepage said. The problem: it lives on G2, not on your site — and most of your prospects will never scroll a review platform before they decide. The value of that review is real, but it's stranded where it can't do the work you need it to do.
Moving a G2 review onto your own landing page is one of the highest-leverage testimonial tasks there is, because the writing is already done and the sentiment is already verified. But you can't just copy and paste. Do it wrong and you lose the credibility that made the review persuasive — or worse, you violate G2's terms. Here's how to do it right.
Why a G2 Review Isn't Automatically a Website Testimonial
A review platform and your landing page serve different jobs. On G2, the credibility comes from the platform — the reader trusts the badge, the verification, the volume of other reviews. On your own site, that borrowed trust disappears. A quote sitting on your homepage with no context reads as something you could have written yourself.
So the task isn't "copy the text." It's "rebuild the trust signals the platform used to provide." That means three things: permission, attribution, and framing.
Step 1 — Get Permission First
G2 owns the presentation of reviews on its platform, and reviewers wrote them for that context. Before you repurpose a review on your own marketing site:
- Check G2's licensing. G2 offers content syndication and licensing for exactly this purpose. Using their official embed or licensed content keeps you compliant and often preserves the verification badge.
- Ask the reviewer directly. Even with a platform license, a short note to the customer — "we loved your G2 review, may we feature it on our site with your name and title?" — does two things: it covers you legally, and it re-opens a relationship you can draw on later.
Skipping permission is the fastest way to turn a marketing asset into a legal problem. Don't.
Step 2 — Keep the Attribution Intact
The single biggest mistake teams make is stripping a repurposed review down to an anonymous quote. "Best tool we've ever used" from nobody converts worse than a lukewarm quote from a named, titled, real person.
Carry over every trust signal you can:
- Full name and job title — the specificity is the credibility.
- Company name and, ideally, logo — a recognizable customer does more than the words.
- A photo — even a small avatar lifts perceived authenticity.
- The G2 badge or a "verified on G2" line — this is the borrowed-trust move. It tells the reader the quote survived a third-party verification you don't control.
If your permission allows it, linking back to the original G2 review lets a skeptical prospect confirm it themselves. Most won't click — but the fact that they could is what makes it believable.
Step 3 — Cut for Punch, Not for Length
G2 reviews are often long and structured around prompts like "What do you like best?" and "What do you dislike?" That structure is useful on G2 and clutter on your landing page. Your job is to find the one or two sentences that carry a specific, believable outcome and lead with them.
- Lead with the result, not the adjective. "It cut our onboarding time from three weeks to four days" beats "It's amazing and easy to use."
- Keep the specific number or detail. Specificity is the hardest thing to fake, so it's the most persuasive thing to keep.
- Use an ellipsis honestly. Trimming the middle of a sentence is fine; changing its meaning is not. Never edit a review into saying something the customer didn't.
For more on which sentence to feature, see what to do when a testimonial is too vague to be persuasive — the same triage applies to review content.
Step 4 — Place It Where the Objection Lives
A repurposed review is wasted at the bottom of the page in a wall of logos. Match the review to the moment a prospect feels the doubt it answers:
- A review about fast implementation → next to your onboarding or pricing section.
- A review about responsive support → beside your plan comparison, where "what if something breaks" surfaces.
- A review from a recognizable company in a buyer's industry → high on the page, where it establishes "companies like mine use this."
For a full map of where testimonials earn their keep, see where to place testimonials on a landing page for maximum conversion.
Step 5 — Keep It Current
A repurposed review is a snapshot in time. If the reviewer leaves their company, if they quote a plan you no longer sell, or if they praise a feature you've since renamed, the testimonial quietly starts working against you. Set a recurring review of your featured quotes and refresh anything that's drifted out of date — the related guides on testimonials that quote a plan you no longer offer and testimonials from someone who has since left the company walk through both cases.
The Takeaway
A G2 review is proof you've already earned — but it's proof locked in someone else's building. Getting permission, preserving the attribution, cutting for a specific result, and placing the quote against the objection it answers moves that proof onto ground you control, without stripping out the credibility that made it work in the first place. That's the difference between a review that sits on a platform and a testimonial that converts on your page.